Video For Every Part of Your Business
Video is an undeniably powerful tool, especially after the events that the pandemic unexpectantly brought to the world in 2020. With that in mind, there is a purpose in video for every part of your business. Let’s look at how video can supercharge your business in 2021 and beyond with ATB Productions video content from concept to completion in Baltimore, Maryland and beyond.
Internal Communication
Internal communications can be useful in breaking up the typically mundane announcements that are shared among your staff and are a great example of how to use video to improve employee engagement. From sharing day-in-the-life videos to better set job expectations to creating internal address videos, internal comms videos can make internal announcements much more engaging and something that people within your organization look forward to.
Events
Virtual events became the norm in 2020 and will continue to be the new “normal,” even as we move away from the pandemic. Videos can be used as an effective tool to differentiate and make your program more engaging by incorporating things like animated graphics or pre-recorded speaker intros.
Videos can also build anticipation before a virtual event with an event promo video or as quick overview after the virtual event with a post-event recap video.
Rebrand
Have the effects of COVID-19 caused your organization to pivot and rethink the way you do business? Do you need to revamp your corporate image to better align with your current goals and intended image? Videos can be a great tool to use when rebranding your company. From showcasing a new brand story to renaming your organization, maintaining your likeability in the market is easy with a stellar video.
Advocacy
With so much going on in the world, it’s important to have a strong advocacy campaign that keeps your audience informed and aware of your goal. LAI Video is well aware of how important it is to create change and has helped many organizations do so through various advocacy marketing campaigns.
Key Services & Resources
A picture is worth a thousand words. And a video is worth even more. A video can quickly describe how to complete a task or use a feature on a website.
Product Launches
Not sure how to get the word out about your cool/amazing/fantastic new product? A product launch video can be the single most effective way to get the news across about your newest product or program.
About ATB Productions:
Across the Bridge Productions (ATB) provides video content creation and Brand storytelling services in Baltimore, Maryland and beyond. We believe in the power of honest, authentic storytelling. Our motto is “Make it Great”.